What Companies Get Wrong About Staff Photography

1. Treating Staff Photography as a One-Off Exercise

Teams change, roles evolve, brands reposition.

Yet many companies commission photography once every few years and then continue using outdated images that no longer reflect their people or culture, leaving them with a mixture of photo styles of their team on their site or even worse a blank space.

The best businesses who develop strong brands, treat staff photography as part of an ongoing brand management strategy, not a one time project.